As marketers today, or even a social media user, there is more going on than the simple times of posting an “away message” on AIM accompanied by a username that most likely embarrasses you looking back to your adolescent decisions. Well today with Instagram, Facebook, Twitter, Vine, WordPress, and numerous other social networks out there, social media can get overwhelming. Once you’ve figured out Facebook is for communicating, pictures of food go on Instagram, and quirky mishaps throughout your day can be posted to Twitter, you’re farther along than most people. Continue reading
If you grew up around a TV or have ventured to the store within the last 20 plus years, I’m sure you are as familiar with the “magically delicious” breakfast cereal Lucky Charms as well. Although they may not be magically nutritious, the new advertisements may remind consumers what they are missing out on, and bring back the brand loyalty.
Lucky Charms advertisements combine contemporary music, and a fun little mashup to bring you a walk down a magical memory lane. The catchiness of the tune, as well as the animation, make this advertisement enjoyable and fun for children and adults.
Might have to go pick up a box of “me Lucky Charms” pretty soon. Check out the advertisements below! Continue reading
In 2011, Twitter was a huge source of consumer engagement for retailers with Black Friday deals going on. Consumers could learn about deals, make purchases, and tell their friends. Due to this 2011 increase, marketing teams focused on Twitter again to help with Black Friday Specials. Well, something interesting ended up happening for the retailers. ‘Click for more’ to read about the new marketing revelation. Continue reading
Although it’s still November, this isn’t stopping some of the biggest companies from releasing their holiday campaigns. Coca-Cola was one of the first companies to do so with this charming advertisement that will put anybody in the holiday spirit. Read my opinons on this campaign after the jump! Continue reading
“Work hard, play hard” is the brilliant mentality behind Ultimat Vodka’s successful marketing strategy. I came across this video as I am sitting at my 9-5 desk and it brightened my day. Isn’t this something all advertisements should try and do? Continue reading
As Apple fanatics anxiously await the August 7th keynote where the iPhone 5 and all of it’s glorious features are expected to be announced, Apple launched a new television commercial. Apple has every right to be cocky and confident with their marketing as they are one of the best companies out there today. But is this cocky attitude going to win over potential consumers?